i noticed it the first time this “hip drink” came out and thought they were going to change it. in case you don’t know, “soccer” or “football” (uk) is called “calcio” in Italy, not futbol. futbol is in spanish (spain & latin america). did the guys writing this just assume?
since we are on the subject, i am positive their marketing strategy has been the main reason for this colored water’s success. i like the fact that they refuse to use caps, on their packaging and website. same as i do here (with the exception of journal & longer articles. although their type of advertising is somewhat close to my style, they seem to be trying too hard at times.
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